Pepsi to Return as Super Bowl Halftime Show Sponsor

Pepsi will return as the Super Bowl halftime show’s title sponsor, according to Sports Business Journal.

Pepsi sponsored the Super Bowl XLI halftime show in 2007, which featured Prince and the Florida A&M marching band on a rainy night in Miami.

Bridgestone took over as the title sponsor the following year and trotted out Tom Petty, Bruce Springsteen, The Who, The Black Eyed Peas and Madonna for its shows.