guatemala La Liga Partnership pepsi Spain Sponsorship Sports partnerships

Pepsi Becomes Official Sponsor Of La Liga in Guatemala

October 4, 2019

Pepsi and La Liga have announced a brand new partnership that will see the drinks brand become the Spanish league’s official sponsor in Guatemala.

The Guatemalan National Football Team is already sponsored by Pepsi, so they have now added to their footballing coverage within the region by partnering with one of the biggest sports leagues in the world.

“The collaboration agreement with Pepsi in Guatemala represents another step to join companies that share our values ​​and principles. We want to work with Pepsi in the coming years and help it achieve its goals through our competition,” said International Development Director at LaLiga, Óscar Mayo.

José Iraheta, Marketing Manager at Latin American beverage suppliers cbc Guatemala, adds: “As a leader in beverage marketing, Pepsi always seeks to make great alliances with global brands. That is why we have signed with LaLiga until the 2021/2022 season.”

In the coming years, both brands will carry out promotional actions for consumers across the different distribution channels of Pepsi, appearing in restaurants, supermarkets, convenience stores and residences. In addition, the joint agreement opens the possibility to develop many LaLiga assets such as courses and sporting events that can be developed in conjunction with Pepsi and its associates in Guatemala.

“We are very excited to bring this news to Guatemalans, where the goal is for our consumers to enjoy the passion of football and carry out unique promotional activities, such as visiting Spain to experience the matches of their favourite teams and getting to know the different cities of the country. We invite everyone to be attentive to our promotional actions across different media,” commented Carlos Torres, Pepsi brand manager in Guatemala.

guatemala La Liga Partnership pepsi Spain Sponsorship Sports partnerships