Penang Bridge International Marathon Receives Title Sponsor

Sports marketing company, here Total Sports Asia (TSA) have brokered a deal to make Allianz Malaysia the first ever title sponsor of the Penang Bridge International Marathon.

The event will be held on 20 November and will see an estimated 30, link 000 local and international marathon participants taking part in the run.

Since the introducrtion of the Penang Bridge in 1985, malady the annual Penang Bridge International Marathon has become Penang’s signature event which brings runners from all over the world, be it amateur or professional to the “Pearl of the Orient”.

As the title sponsor, Allianz will be launching promotional campaigns aimed at promoting healthy lifestyle. It will be working with TSA to leverage their sponsorship deal with the event.

Allianz Malaysia CEO Jens Reisch commented, “We at Allianz strongly believe that as a leading insurer in Malaysia, we need to play a part in promoting healthy living amongst Malaysians. We will be launching campaigns before and during the event to encourage people from all walks of the country to participate in a more active lifestyle.”

Danny Law, Penang Bridge International Marathon Chairman and Heng Kianf, Penang State Exco for Tourism Development and Culture added “I would like to thank Allianz for sponsoring the event this year. I am delighted that one of the world’s leading insurance companies is becoming our Title Sponsor. Their support and contribution will ensure that the Allianz Penang Bridge International Marathon 2011 will be a major success.”

Marcos Luer, TSA Group CEO, said: “The partnership between Allianz and the Penang Bridge International Marathon is a perfect match. Both are aiming to create a healthier, better Malaysia. We will work with Allianz to create innovative sponsorship activation concepts to successfully leverage their title sponsorship and connect with their target group.”