Peak Renews Deal With WTA Until 2019
By iSportconnect | November 5, 2014
Active wear and footwear brand Peak has agreed a five-year renewal as the Official Performance Apparel & Shoe Partner of the Women’s Tennis Association in the Asia-Pacific region.
Peak will also serve as an official partner of the WTA Tennis Festivals in China.
“Peak has been and will continue to be a key partner for the WTA, as we collaborate to grow the sport in the Asia-Pacific Region,” said Stacey Allaster, Chairman & CEO of the WTA.
“Peak’s passion and enthusiasm for world class tennis has helped us grow women’s tennis in the region.”
“We’re looking forward to another great five years working with PEAK.”
Zhihua Xu, the CEO of PEAK said: “We are renewing our agreement because it has been a mutually beneficial partnership that has allowed us to extend our brand into tennis and aided the WTA in driving popularity of tennis in Asia.
“Aligning ourselves with the WTA will support the mission to build our global brand.”
As part of the agreement, PEAK has the exclusive right to produce and sell co-branded performance apparel and shoes with the WTA.