PDC Partners Betfred For Darts World Matchplay

Professional darts association, the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘World Matchplay’ tournament.

Held every July at the Winter Gardens in Blackpool (Lancashire), the competition is the PDC’s second longest-running pro darts event (first staged 1994).

Confirming Betfred as title sponsor for the next three years, the PDC states that from 2019, the ‘Betfred World Matchplay’ will have a record prize pool of £700,000 ($892,822), an increase of circa £200,000 ($255,092) on previous tournaments. With the support of Betfred, PDC Chairman Barry Hearn anticipates that 2019 will be the biggest edition of World Matchplay darts, with PDC’s leading 32 athletes competing at Blackpool’s Winter Gardens.

“I couldn’t be happier to see Betfred involved in one of the biggest in events in the darts calendar,” said PDC Chairman Barry Hearn.

“We had committed to increasing prize money across the PDC circuit, and this announcement of an increase for the Betfred World Matchplay will be followed by more good news for players in the coming weeks!”