Partnership Marketing Manager – New York City FC

January 26, 2017

Location: New York, USA

Closing Date: Open until filled


The Partnership Marketing Manager will be responsible for managing a growing portfolio of brands associated with New York City FC and City Football Group.  The ideal candidate will be able to build strong relationships and quickly move from basic account management and rights delivery to helping ensure Partners maximize the use of contractual rights and benefits to drive their brand and business objectives.

The Partnerships Marketing Manager will work closely with senior functional leads to deliver and optimize Partner rights including immersive experiences, digital content, player appearances, branding, tickets, hospitality and merchandise.  They will also support the broader City Football Group Commercial Partnerships team in the packaging of Club assets linked to Partner renewals and new business pitches.


Deliver best-in-class management of New York City FC and City Football Group Partners, including:

  • Building strong relationships with Partners and their agency teams
  • Understanding the brand and business objectives of each Partner
  • Proactive development of marketing concepts and ideas for Partners which leverage Club assets
  • Offering fan insights and advice to help Partners build successful campaigns
  • Ensuring Partner initiatives adhere to the brand standards and guidelines of the Club
  • Identifying integration opportunities for Partners in the Marketing initiatives of the Club
  • Developing reporting procedures to help Partners optimize the impact of their activations
  • Event management and hosting of guests on match days and non-soccer events
  • Tracking and delivery of contractual rights and benefits
  • Coordination of Partner communications from New York City FC and City Football Group

Enable the commercial objectives of New York City FC and City Football Group by:

  • Supporting renewal discussions with existing Partners
  • Drafting case studies of impactful Partner activations
  • Researching marketing strategies and leading ideation sessions for potential Partners
  • Creating, packaging and tracking Club assets
  • Helping articulate the City Football Group story through visual and data-driven presentations


  • Bachelor’s degree in Marketing, Communications, Sports Management or related field
  • 3-5 years of experience in Marketing or Account Management
  • Sound knowledge of the global and United States soccer landscape
  • Familiarity with sports sponsorship contracts and rights packages
  • Above average knowledge of Microsoft Programs, including Word, Excel, and PowerPoint
  • Strong work ethic and team-oriented attitude
  • Flexible and comfortable in a fast-paced working environment
  • Self-sufficient and proactive
  • Skilled in all aspects of Partner/client service
  • Broad commercial acumen
  • Excellent communication skills
  • Well organized with consistent attention to detail
  • Ability to work flexible hours, including evenings, weekends, and holidays, as necessary
  • Ability to travel as required
  • Ability to speak a second language preferred

How to apply: visit