Partick Thistle Gets Law Firm to Become New Shirt Sponsor
February 7, 2012
Scottish First Division soccer team Partick Thistle has secured Just Employment Law (JEL) as its new shirt sponsor until the end of the season.
The company, who specialise in legal services such as employment tribunals, trade union negotiations and business restructuring, said it was delighted to support its local team and will consider a further deal for next season.
Thistle Chairman David Beattie said: “Thistle have had a couple of financial blows in the past few months so we are delighted today to give the fans positive news as we announce our new front of shirt sponsorship deal.
“It didn’t take long to thrash out the details with the JEL team as they were very keen to come on board and be part of Thistle. JEL will be a very hands on sponsor and we look forward to building a firm relationship with them.”
The deal between the club and the law company is until the end of this season and is worth a five-figure sum. The sponsorship agreement comes after Sangs, the parent company of previous backer macb, went into administration in January.
Later that month, the club confirmed the three-year deal with the drinks firm, thought to be worth £50,000 a season, had come to an end as a result. It was feared at the time The Jags would be left without a sponsor for the remainder of the season.
Just Employment Law’s Managing Director David McRae said: “We are delighted to enter into this partnership with Partick Thistle, who are not only a venerable Glasgow institution but are also our local team.
“We believe this deal will further enhance our profile within the legal services market and that this will be a winning combination for both parties.”
JEL’s headquarters in Glasgow are in Eagle Street, around a mile from the Firhill Stadium home of The Jags. Mr McRae said he wanted to support Thistle in its hour of need because it was a local club with a strong relationship with the community