Paris Saint-Germain Gets Qatar National Bank as New Sponsor

February 20, 2012

Richly endorsed french soccer team, Paris Saint-Germain (PSG) have inked a sponsorship deal with Qatar National Bank (QNB) Group.

QNB Group, one of the leading banking brands in the Middle East and North Africa region, will utilise brand placement opportunities at Parc des Princes stadium, the iconic home of PSG, as well as all ancillary club facilities, in addition to having a prominent presence on the Club’s website.

The agreement will help QNB elevate its brand visibility and presence to highlight its growing activities, which are supported by a physical network in 24 countries around the world, including a full branch in the French capital, Paris.

This partnership, which is the first of its stature and calibre for QNB Group outside the State of Qatar, makes QNB Group one of the most prominent partners from the region actively supporting European sport, as well as positions it as a key partner for sport in the city of Paris.

This is an opportunity for QNB Group to highlight its brand’s vision and strategy for the future covering world-class banking and financial services offered by the Group in the markets where it has a presence.  Additionally, the agreement comes in line with QNB Group’s brand promise of being a partner committed to supporting at every level the growth and successes of the societies and economies in which it operates.

Since 1978, when it established its branch, located near Arc de Triomphe in Paris, QNB Group has been offering a full range of banking services to individuals and corporate entities. This is supported by the bank’s wide international network which has grown to employ 7,000 staff at 334 branches, offices, subsidiaries and affiliates in 24 countries around the world.

QNB Group was recently recognised as the #1 Banking Brand from the Middle East and North Africa by The Banker Magazine which published its report in February 2012. In addition to being the leading banking brand in the region, the Top 500 Banking Brands of The World report rated QNB Group’s brand the 114th leading brand in the global financial services arena.

by Ismail Uddin