Paris Saint-Germain Announce Microsoft Partnership

Ligue 1 champions Paris Saint-Germain have announced a new sponsorship deal with American computer giants Microsoft.

As part of the new partnership, Paris Saint-Germain and Microsoft will involve a heightened visibility of the brand, a complete hospitality program at Paris Saint-Germain matches and the creation of a series of events and promotional operations. The two companies will work together to improve tha stadium experience for fans and the public services at matches.

Microsoft will equip the VIP Salons as well as certain zones of the mythical Parc des Princes stadium with Surface Tablets and Xbox consoles.

“We are delighted to be able to associate the images of Xbox and Surface with that of the prestigious Paris Saint-Germain football club, by becoming here forth the official game and tablet of the Club,” declared Microsoft France General Manager Alain Crozier. “This partnership reflects our growing association with France’s most popular sport.”

“This Parntership with Microsoft reflects the growing notoriety of Paris Saint-Germain. This latest international market leader associated with Paris Saint-Germain shows the confidence in our project and our brand,” revealed Paris Saint-Germain General Manager Jean-Claude Blanc.

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