Paris 2024 Bid Committee Signs First Sponsor

By iSportconnect | January 21, 2016

The Paris 2024 Olympic and Paralympic Games Bid has confirmed La Française des Jeux – the organisation that manages a number of France’s national lottery programmes – as the first company to become a bid sponsor.

Paris 2024’s sponsorship plan will see multiple French corporations partner with the bid, therapy each making an approximate €2 million investment entitling them to a headline association.

The specific theme linked to La Française des Jeux’s sponsorship is Women in Sport, so FDJ will be creating promotional campaigns linked to developing women’s sport and celebrating female athletes.

Etienne Thobois, Chief Executive of the Paris 2024 Bid Committee, said: “Paris 2024 is delighted to launch its new sponsorship programme today and we are thrilled to have La Française des Jeux as our inaugural partner. The support of FDJ, who has a long tradition and history working with Olympic and Paralympic sports, will make a valuable contribution to our bid.

Française des Jeux Chief Executive, Stéphane Pallez, said: “For many months now, FDJ has expressed its firm support for Paris to be selected to host the 2024 Games so it gives me great pleasure today to confirm our official sponsorship of the bid.”