ParalympicsGB And Adidas Renew Partnership Until 2024
By Community | December 2, 2021
ParalympicsGB and adidas have renewed their partnership for a further three years in a deal that covers both the Beijing 2022 Winter Paralympic Games and the Paris 2024 Paralympic Summer Games.
The extended partnership builds on a strong history between adidas and Great Britain’s Paralympic team which dates back to the Beijing 2008 Games, when adidas first became the official kit supplier to the team.
As part of the renewal, adidas and ParalympicsGB will explore new ways to evolve the partnership to harness the growing interest in Paralympic sport and the ParalympicsGB team.
Mike Sharrock, Chief Executive of ParalympicsGB, said: “I am delighted that ParalympicsGB will continue to work closely alongside adidas for the next three years.
“Our collaborative relationship has meant that for the last 13 years the ParalympicsGB team has been empowered to perform at the highest level on the field of play while proudly wearing kit that not only looks great but incorporates the very best in innovation and technology.
“adidas’ support has enabled ParalympicsGB and our athletes to continually break down barriers and challenge stereotypes around disability, and I believe that together we can expand on this even further as we strive to ensure disability, and ParalympicsGB, remain Impossible to Ignore.”
Chris Walsh, VP Brand, adidas Northern Europe said: “At adidas we pride ourselves on crafting product that is inclusive, with creativity and innovation at its heart. We have brought those values to life in the ParalympicsGB kit designs throughout our collaboration and we are excited to continue our winning partnership.”
Penny Briscoe, ParalympicsGB Chef de Mission at Tokyo 2020, said, “Yet again adidas delivered a superb array of kit for our ParalympicsGB athletes at Tokyo 2020, putting performance across all sports – from archery to wheelchair rugby – at the heart of their thinking.
“I know the entire team in Tokyo was enormously proud to pull on their ParalympicsGB adidas kit on the biggest stage of all, the Paralympic Games. Knowing that the kit had sustainability and performance technologies at its core made it all the more exciting and I look forward to seeing what comes next.”