Panini America Named Official Trading Card of Heart of Dallas Bowl

Panini America, erectile | the world’s largest sports and entertainment collectibles company, symptoms announced today that it has been named the official trading card and sports and entertainment collectibles partner of the Heart of Dallas Bowl presented by PlainsCapital Bank.

The Heart of Dallas Bowl will be played on New Year’s Day 2013, at the historic Cotton Bowl and will feature Purdue (Big Ten) vs. Oklahoma State (Big 12).

The centerpiece of Panini America’s partnership with the Heart of Dallas Bowl will be the inaugural Panini Heart of Dallas Skills Clinic featuring Dallas-area Pop Warner youth football programs. The event will feature coaches and players from Oklahoma State and Purdue as well as a retired NFL legend leading more than 200 local Pop Warner athletes through a fun and energetic series of football drills.

“This special event will provide local Pop Warner football programs the opportunity to be a part of a great event like the Heart of Dallas Bowl,” said Jason Howarth, Panini America Vice President of Marketing. “At the same time, it will serve as an opportunity for the Heart of Dallas to engage its bowl participants in a meaningful way while reinforcing to the community the primary objective and commitment of the Heart of Dallas organization.”

“Heart of Dallas is a way for our city to showcase its sports and entertainment for the benefit of those in need right here in our community,” said Kern Egan, Heart of Dallas Board Member and principal and founder of The Richards Group’s sports and entertainment discipline, Haymaker. “We are excited to have the support of Panini and the Pop Warner athletes involved in the bowl game.”