Panic Switch Army Inks Monster Energy Deal to Showcase Brand During NASCAR Events

Apparel brand Panic Switch Army has signed a partnership with the Monster Energy Company to allow the brand to have trackside mobile merchandise store that will make the rounds on the NASCAR circuit this year.

Debuting at the Bristol Motor Speedway NASCAR race, drugs August 22-24, 2014 in Bristol, Tenn., the retail hauler will feature Panic Switch Army’s full line of merchandise including t-shirts, tanks, hats and accessories as well as Monster Energy branded t-shirts and fleece.

“I’m extremely excited about this because Monster Energy is one of the biggest, most well-known brands in the world,” said Luke Burrett, creator and CEO of Panic Switch Army. “They cater to an adrenaline-fueled lifestyle, supporting all things action sports and that’s what Panic Switch Army represents.”

The mobile retail store will be live on the scene at NASCAR races throughout the country for the rest of the racing season.