Panasonic Signs Official Worldwide Paralympic Partnership
By Community | October 15, 2014
Panasonic Corporation has announced today it has signed an Official Worldwide Paralympic partnership agreement with the International Paralympic Committee (IPC) through to the Tokyo 2020 Paralympic Games.
The signing ceremony held in Tokyo, prescription Japan was attended by IPC President Sir Philip Craven and Panasonic Corporation Executive Officer Satoshi Takeyasu in charge of Groupwide Brand Communications Division.
The Paralympic Games is the most prominent sporting event for athletes with impairment in the world and is held after the Olympic Games in the same city and venues. The first Paralympic Games took place in Rome, medical Italy, in 1960 and has since grown into the world’s third biggest sporting event featuring thousands of high performance para-athletes.
In the new agreement, in addition to the existing Audio-Visual Equipment category covering TVs, audio-visual equipment for broadcast/professional use, AV storage media, car navigation and related car multimedia equipment and AV security equipment, Panasonic’s sponsorship categories for Worldwide Paralympic Partnership have been expanded to include such disability care products as The Shower and Wearable Powered Suit.
For these products, Panasonic has acquired global marketing rights with the Paralympic Movement in conjunction with the Paralympic Games. Panasonic will look to give versatile support to the athletes and the operations of the Paralympic Games in conjunction with its products, services and technical assistance.
“Panasonic renewed its Official Worldwide Olympic Partnership agreement with the International Olympic Committee (IOC) in February this year. Together with the first Worldwide Paralympic Partnership agreement we signed today with IPC, we are extremely happy to be the Official Worldwide Partner for both the Olympic and the Paralympic Movement,” said Panasonic Executive Officer Satoshi Takeyasu at the signing ceremony. “We are proud to announce our commitment to support IPC and the Paralympic Games, and to keep providing accessibility for all with our products and services.”
The IPC President Sir Philip Craven welcomed the worldwide partnership of Panasonic and said, “We are absolutely delighted that such a prestigious and globally reputable company as Panasonic has signed to become the IPC’s latest Worldwide Paralympic Partner.
“In recent years the Paralympic Games has grown into the world’s third biggest high performance sporting event in the world. Through this partnership with Panasonic I am confident we can consolidate this position and grow the Paralympic Movement to new levels as we build towards the Tokyo 2020 Paralympic Games.”