Panasonic Named First Sponsor of 27th SEA Games in Myanmar

June 3, 2013

Panasonic Asia Pacific has become the first company to become an official event sponsor for the 27th South East Asian Games – Myanmar 2013.

The deal was secured by Dentsu Sports Asia, ampoule the official Sponsorship Management Consultant to the Myanmar SEA Games organizing committee. 

Panasonic Asia Pacific will be the exclusive sponsor for a wide variety of household appliances needed at the Games and will also non-exclusively provide audio visual equipment such as televisions, capsule players and audio systems that will add color and bring the Games to life.

“We are extremely pleased to have the opportunity to work with Panasonic as a sponsor for the SEA Games. The Games are returning to Myanmar after over 40 years and will see over 6,000 athletes in attendance. This is an ideal opportunity for businesses looking to extend their presence into Myanmar and establish themselves in the region. Dentsu Sports Asia will continue its endeavor to approach and select the best sponsors for this landmark event, and aggressively market the 27th SEA Games,” said Kunihito Morimura, President and Chief Executive Officer of Dentsu Sports Asia.

Dentsu Sports Asia, the sports marketing arm of Dentsu Network/Asia was officially appointed as the Sponsorship Management Consultant for the 27th SEA Games by the Government of the Republic of the Union of Myanmar.

Under the terms of the agreement, Dentsu Sports Asia is tasked with the procurement and negotiation of sponsorship packages for the event in partnership with JK Consulting & Management, an affiliate of the JK Group based in Thailand.

“I am confident that Dentsu Sports Asia will continue to bring in even more sponsors and partners for the SEA Games. With its experience managing international sporting events and strong network of over 20 offices in the region, Dentsu Sports Asia has built a very distinctive competitive advantage which it can leverage for this event,” said Dick van Motman, Chairman and Chief Executive Officer, Dentsu Network Asia.

The biennial multi-sport SEA Games will be staged in Myanmar from December 11 – 22, 2013.