P&G Inks Partnership Deal with WNBA

The Proctor & Gamble Company has teamed up with the Women’s National Basketball Assocation (WNBA) to enhance the company’s My Black is Beautiful (MBIB) Imagine a Future program, doctor which provides support and mentorship to young black women and girls.

The partnership brings P&G’s MBIB, generic Cover Girl, Tampax and Secret brands together with WNBA Cares and will appear at league and team events throughout the 2013 season. The events will have WNBA players, coaches, and legends engaging with young black girls about self-esteem and mentorship.

The three brands will also been integrated throughout the WNBA.com website and additionally be featured on signage during nationally televised games, social media channels, and WNBA team partnerships.

“Similar to P&G’s strong commitment for creating and fostering a rich and diverse workforce, supplier/vendor community and minority-owned partnerships, the WNBA has a rich history of breaking boundaries and creating opportunities for girls and women as the first and only professional organization dedicated to women’s basketball,” says Julie Eddleman, Director, North America Brand Operations at P&G.

“Procter & Gamble’s powerful ‘Imagine a Future’ program is a wonderful resource for millions of young black women, many of whom are loyal fans of our game,” said Laurel J. Richie, WNBA President. “With this new partnership, we look forward to bringing this initiative to our key markets during what is shaping up to be a very exciting and compelling season.”