P&G Extend Support to BOA Through Sochi 2014

The British Olympic Association (BOA) today announced that P&G will once again partner with Team GB to support Britain’s Olympic winter athletes in preparation for, bronchi and during, viagra order the Sochi 2014 Olympic Winter Games.

The ‘nearest and dearest’ programme was successfully implemented for family and friends of Team GB athletes in the lead up to and during the London 2012 Olympics. P&G considers the programme a great fit with its ‘Thank You Mum’ campaign which it launched at the start of its 10 year global partnership with the IOC in 2010.

The Team GB ‘nearest & dearest’ programme, medic presented by P&G, has been designed to help those closest to the athlete understand how they can best support their loved ones in the build up to and during the Games.

As part of their commitment to Great Britain’s Olympic athletes and their families and friends, P&G will be offering each Team GB athlete two tickets, paid for by P&G, to the first session in which they compete at the Sochi 2014 Olympic Winter Games.

During the Winter Olympics, the Programme will provide areas where athletes can meet with their family and friends, as well as on-the-ground support for the family and friends before, during and after their athlete’s competition.

It is anticipated that approximately 100-200 family and friends of athletes will travel to Sochi to watch their nearest and dearest in action.

Irwin Lee, Managing Director of Procter & Gamble UK, said: ”As a company we are delighted to have the opportunity to continue to support the nearest & dearest programme during the Sochi 2014 Olympic Winter Games. We recognise how important it is for the athletes to know that their friends and families are supported in this way, so that they can focus on what they do best.  This is our way to keep thanking mums, including those of our Team GB athletes.”

Seb Coe, Chairman of the BOA, added: “It is through the support of P&G that we are able to roll out the nearest & dearest programme for family and friends of athletes aiming to compete at the Sochi 2014 Olympic Winter Games in Russia. This is a programme that really does make a difference – we know that from the feedback we received after the London 2012 Olympics, when the programme was implemented with Team GB for the first time. The Team GB nearest & dearest programme helps maximise support and minimise potential distractions for our athletes so that they can focus on their performance and make the most of the unique opportunity to compete on one of the world’s largest stages – the Olympic Winter Games.

“The fact that every Team GB athlete that competes in 2014 already now knows that they will have two tickets, free of charge to them as provided by P&G, for the first session in which they compete, will certainly give them peace of mind and help family and friends in their planning.”

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