Pac-12 Conference Selects SnappyTV to Enable Content Sharing on Platforms

December 17, 2012

Pac-12 Enterprises, the new content and multiplatform media company of the Pac-12 Conference, has chosen SnappyTV, the leading live cloud-based social video publishing and distribution platform, to enable Pac-12 Digital platforms with innovative content sharing capabilities of Pac-12 video content via their cloud-based editing and publishing platform, it was announced today., the online home of Pac-12 Networks and the Pac-12 Conference, provides fans 24-7 access to content highlighting the Pac-12’s championship-caliber athletic programs including video features, game highlights, original reporting and live viewing access to all seven Pac-12 linear networks via Pac-12 Now.

“Pac-12 Digital is committed to delivering Pac-12 fans up-the-minute digital video content and highlights around the events and teams they support,” said David Aufhauser, Vice President and General Manager of Digital Media, Pac-12 Enterprises. “The integrated SnappyTV and Ooyala solution plays a central role in empowering our team to achieve this goal with great efficiency.”

Working together with Ooyala, the leader in online video management, SnappyTV has delivered a solution that streamlines how Pac-12 Digital can edit and publish content from TV and live streams to its digital platforms including, university athletic website, the Pac-12 Now mobile app, social media and Pac-12 Network affiliate partners. The result puts the biggest highlights in the hands of Pac-12 fans quickly, furthering Pac-12’s goal of delivering the most innovative and interactive sports experience available across all channels, particularly leveraging social channels.

“People aren’t watching sports the way they did 10 years ago. They watch something on TV or at the event and immediately want to share that experience on Twitter and Facebook,” said Mike Folgner, CEO of SnappyTV. “Our editing and publishing platform makes it easy for organizations like the Pac-12 to quickly capture, edit and share their content with fans — making sports events and game highlights available to them however and whenever they want to consume it. With our cloud-based solution, Pac-12 editors, editors from the Universities and even fans can edit and publish digital content, changing the way that fans experience their favorite sports.”