Overwatch League & Fanatics Sign Groundbreaking Esports Deal
By 9 Active | December 5, 2018
The esports Overwatch League and Fanatics have announced an exclusive, multi-year partnership providing merchandise for fans.
Under the terms of the deal, which begins in February, the online sports retailer will produce Overwatch League clothing, including team jerseys and other apparel. Gamers will be able to access these products online, as well as through on-site match stores.
Developed by Blizzard Entertainment, the Overwatch League is a professional competition for the Overwatch video game.
Chief Revenue Officer for Activision Blizzard Esports Leagues, Brandon Snow, commented: “Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and to provide them with high-quality merchandise and a best-in-class retail experience where they can shop for all our great Overwatch League gear”.
The 2019 Overwatch League season begins on Valentine’s Day.