Otto Announced as Main Sponsor of FC Luzern

April 28, 2011

Switzerland’s Axpo Super League soccer club FC Luzern have secured the services of Swiss retailer Otto as the sides new main sponsor in a two year deal.

Under the terms of the agreement, the Otto logo will appear on the front of the clubs matchday shirts until the end of the 2012-13 season.

Although financial terms of the deal were not released, the deal includes an option for a third year as Otto steps up from a smaller sponsorship package with the club to replace outgoing primary sponsor STEG Computer & Electronics.

The partnership will be commemorated by giving FC Luzern supporters 10 per cent discounts on everything in their stores, with the exception of alcohol and tobacco.

Walter Stierli, the president of FC Luzern, said: “We are delighted to have won such a strong brand as our main sponsor. Above all, with Otto a nationally active company from central Switzerland gets on the chest of FC Luzern.”