Ottawa Senators Launch ‘We Mean Business’ Marketing Campaign

The Ottawa Senators today launched the organization’s We Mean Business campaign, an initiative to inform prospective clients about the impact that doing business with the club can have on their organization and in the community.

This business-to-business marketing program is aimed at helping the Senators achieve a goal of selling 500 pairs of season seats in the 100- and 200-levels of Scotiabank Place during the off-season.

“As one of the economic drivers in this community, we hope that we have earned the support of businesses within our region,” said Senators president Cyril Leeder. “We have put in place an affordable ticket pricing structure, established a first-class guest experience and will continue to put an exciting and competitive team on the ice.”

Currently, the Senators’ season-seat renewal process is underway, with the organization projecting to have 11,500 season seats committed for next year, before any additional new season seats are sold. Renewal rates currently sit at 93 per cent for full-season seats and 89 per cent for half-season packages. The We Mean Business campaign will push toward the Senators’ goal of 13,000 season seats for the 2012-13 season.

“We are asking the principals within the local business community to give us 15 minutes to demonstrate to them how a partnership and Senators season tickets can be a win-win for both parties,” said Senators vice-president of marketing Jeff Kyle. “Our region is made up of passionate, loyal consumers and employees who are knowledgeable about our brand. We feel there is still room to educate businesses in our community about the advantages that can come as a result of a partnership with the Senators organization.”

Since 2002, the Senators, through a variety of special events, from the Bell Capital Cup to the NHL all-star game, have generated more than $425 million in economic activity in the Ottawa region. In addition, the Senators and the Sens Foundation have raised more than $65 million, which has been re-invested into community initiatives across eastern Ontario and western Quebec.