OTT: Do Big Discounts Lead to Long-Term Subscriptions?

Do big discounts lead to long term subscriptions? Vindicia Marketing Manager Mark Bishop and nScreenMedia Founder Colin Dixon discuss the research findings from the study “Keep My Customer – Why Consumers Subscribe to, Stay with, Cancel, and Come Back to Online Video Services.”

You can watch a brief clip of this discussion here: https://vimeo.com/362013778

This revealed some interesting insight into how parents, non-parents and 18-34 year-olds reacted to a variety of discounts and the differences between both the pricing and the person in relation to how much they would be interested in subscribing to an offer long-term.

View the full report here: https://bit.ly/2kVauFv