Orlando Magic Appoint Lisa Cotter as Vice President of Marketing

NBA’s Orlando Magic has appointed Lisa Cotter as their new vice president of marketing.

Cotter will oversee the strategic vision and leadership of the Marketing Department.  She brings more than two decades of experience growing businesses ranging from Pebble Beach Resorts to Hershey Foods.

“Lisa brings a wealth of experience and creativity to our organization,” said Magic’s Chief Revenue Officer Charlie Freeman. “We are thrilled to have her join the Magic family.  Her energy and enthusiasm for sports and marketing make the perfect fit.”

Lisa is leaving her role of vice president marketing for the Pebble Beach Company, owner and operator of the world-famous Pebble Beach Resorts home to four renowned golf courses. She was responsible for all marketing strategies, planning and execution — from traditional advertising to digital programs, direct marketing, PR, licensing and creative development.

Lisa spent the majority of her career with The Walt Disney Company in various marketing roles. Prior to Disney, Lisa worked at Hershey Foods where she managed the marketing team for some of the company’s most famous candy brands – Hershey’s Kisses, Kit Kat, and York Peppermint Patties.