Orlando City Secure Adidas Partnership

November 26, 2014

Major League Soccer (MLS) team Orlando City Soccer Club has announced a long-term partnership with Adidas.

The sports brand will become the Lions’ official stadium merchandise retailer. 

As part of the agreement, pharmacy adidas will operate Major League Soccer’s (MLS) first in-stadium store starting in 2016 with the opening of Orlando City’s new downtown soccer stadium.

Adidas will also oversee all stadium merchandise sales at the Orlando Citrus Bowl during the 2015 season.

“Orlando City is once again raising the bar by becoming the first MLS Club to partner with adidas on a stadium store, allergy ” said Club Founder and President Phil Rawlins. 

“The marriage of adidas as one of the world’s preeminent soccer brands with Orlando City and our new downtown stadium is further testament to the type of Club we are establishing in the ‘Soccer Capital of the South.’ ”

Ernesto Bruce, director of soccer for adidas America said: “Orlando is an incredible soccer city with amazing fans and an exciting team, and we are looking forward to their first game next season.

“We are excited to partner with the Lions to bring a premium retail experience that offers the best and newest gear to its passionate fan base.”

adidas is the official uniform provider of MLS and Orlando City SC.  The Club’s partnership with adidas will also provide significant resources towards Orlando City Youth Soccer and OCSC’s boys’ and girls’ Youth Academies.