Optimum Nutrition Becomes Official Sports Nutrition Supplier to LTA
February 20, 2012
The Lawn Tennis Association (LTA) has named Optimum Nutrition as its Official Sports Nutrition Supplier.
The deal will see the Sports nutrition brand fuel LTA’s performance squads and sports sciences team.
Optimum Nutrition produces a range of products, decease including best-selling protein powders Gold Standard 100% Whey and Casein.
“We are delighted to announce our first partnership in tennis, ambulance ” said Sebastian Mullin, managing director EMEA at Optimum Nutrition. “We’re aware that a number of elite tennis players are already using our products, so to have the opportunity to work in close partnership with the LTA is a natural progression in the growth of ON and our pan-sport strategy.”
“We are very proud to be helping the best British tennis players stay in peak condition throughout their training and demanding competition schedules.”
Dr. Karl Cooke, LTA sports science manager, added: “We are committed to supporting our most talented players to enable them to reach their potential. Having the opportunity to work with ON will ensure that our top performance players stay in top condition on the court, and recover quickly and effectively off it.”
“Our partnership with ON and their product range means that we are able to further tailor our nutritional strategies to suit each individual players’ needs and goals.”
Optimum Nutrition’s growing sponsorship portfolio also includes Scottish rugby teams Scotland, Edinburgh and Glasgow, Irish rugby sides Leinster and Ulster, the Newcastle Falcons, and Championship team the Cornish Pirates, as well as French team Stade Toulousain.
by Ismail Uddin