Extend Grass-Court Tennis Season To Engage More Fans

By Ben Nichols | August 8, 2018

The grass-court season in pro tennis should run longer in order to engage more fans.

That’s the view of sports communications & PR specialist Ben Nichols, a long-time member of the iSportconnect community.

Currently, only one-eighth of the ATP and WTA seasons are held on the surface. The US Open hard-court series is now underway with the US Open starting in three weeks’ time.

Nichols says that expanding the grass-court season by a week or two would challenge more players on the circuit, increase the game’s unpredictability and ultimately boost fan engagement.