Online Matchmaker Hooks Cricket Club Up With New Sponsor

Online sponsorship marketplace Connexi today announced a partnership between Middlesex Cricket and management consultancy JMAN Group that was secured via the new platform.

Middlesex’s Royal London One-Day Cup shirts will, from this season, be sporting the JMAN logo on the front, and it will also appear on the back of the club’s Vitality Blast shirt and on the collar of the County Championship shirt.

JMAN Group will also benefit from in-ground pitch-side advertising and corporate hospitality at Lord’s, the Middlesex home ground.

Launched in October 2018, Connexi has an exclusive partnership with SMG Insight, the sports sponsorship research arm of YouGov, and provides data, insights and detailed search functionality to enable partners to find each other.

Connexi recently named Charl Malan as Managing Director. He joins from Imperial Brands.