OneFootball To Live Stream 2021 DFL Supercup On TikTok In Brazil
August 17, 2021
What was successfully tested by the Deutsche Fußball-Liga (DFL) back in 2019, can now be experienced by football fans for the very first time: the 2021 DFL Supercup between Borussia Dortmund and FC Bayern München will be broadcast in a “vertical video” format with OneFootball bringing the innovation to fans in Brazil.
After becoming the first football league to test 9:16 picture formats, which are optimised and primarily intended for use on smartphones and social media, the DFL is taking innovation one step further with selected broadcast partners, who will live stream Tuesday’s DFL Supercup match-up on their respective TikTok channels. The special 9:16 broadcast will be produced by nine cameras and a separate directorial team from the DFL.
As the exclusive broadcaster of the Bundesliga and Bundesliga 2 in Brazil, OneFootball is joining the DFL innovation showcase by bringing the live action to its TikTok channel in Brazil.
Nikolaus von Doetinchem, VP OTT & Media Rights at OneFootball: “Innovation is at the heart of OneFootball’s business strategy, and we always strive to improve the user experience. As user behaviour is evolving and the consumption of live football on mobile devices continuously increases, it was only a matter of time before dedicated 9:16 live broadcasts were tested and implemented. We are extremely pleased to be part of the DFL innovation showcase in partnership with TikTok in Brazil. We look forward to analysing the users’ feedback and data, which will be a first indicator of what the future holds for this technology in football.”
The 9:16 broadcast on OneFootball’s TikTok channel will be offered in addition to the regular 16:9 widescreen ratio broadcast on the OneFootball platform, which is live streamed for free in Brazil.
