One World Sports Continues Broadcast Deal with Chinese Basketball Association

By iSportconnect | July 2, 2014

One World Sports has reached an agreement to extend their broadcast deal with the Chinese Basketball Association (CBA).

The telecaster will show CBA games across all media platforms for the next three years in the United States and Canada.

The network’s multiplatform coverage includes two games per week during the regular season, sale the CBA All-Star game and all post-season competition, site including the CBA Championship Finals series.

Joel Feld, ONE World Sports’ Senior Vice President, programming and production said: “The CBA is home to some of the world’s most competitive basketball.

“Only on ONE World Sports can U.S. fans see future NBA prospects and former NBA favorites in the world’s most populous nation — where basketball’s popularity is growing faster than anywhere else.”

The deal was completed by CBA’s marketing partner Infront Sports & Media.