One Week to go Until Second Directors’ Club Dubai

November 5, 2014

The second edition of the iSportconnect Directors’ Club Dubai is just one week away and after the huge success of the inaugural event earlier this year, the event is returning to the Middle East as the event continues to grow in the region.

The Directors’ Club will take place on 12th November, in association with Dubai Sports Council and hosted by Falcon Associates.

With the support of UAE Sport Association, IEC In Sports, Musco Lighting, Pinsent Masons, Harlequin Arena Group, Icon Prolab and, Dubai is ready stage another successful Directors’ Club.


The Directors Clubs facilitate business by gathering the leaders of sport together to discuss and debate the real challenges the industry needs to address in the region.   

The Directors’ Club will give leaders the opportunity to voice their honest concerns in a closed-door environment, with no media present.  

The Club aims to produce outcomes and results, which will shape the industry’s future so that collectively, with the support of the government, we can work together to ensure a cohesive strategy for sport, in turn increasing the ROI for sport business.

Action points are recorded and brought forward to the next edition of the Club – we want to affect change!

The event takes place every 6 months in Dubai and Abu Dhabi. 2015 will see the Directors Club launch events in Saudi Arabia and Qatar.


Building Sustainable Sport in the Region: A Focus on Dubai

 Wednesday 12th November 14.30 – 22.00

14.30    Registration, Networking and Refreshments

15.00    Introduction from Sally Corander, Managing Director, INTERACT

Welcome Remarks from Alastair Ruxton, Commercial and Legal Director, Falcon and Associates

15.15    Opening Speech 

H.E. Dr Ahmad Al Sharif, Secretary General, Dubai Sports Council

15.30    How Can Sports Clubs in Dubai be Commercially Sustainable in Future?

Dubai Sports Council’s Sport Development Programme for Club CEO’s
Ali Omar Al Balooshi, Director of Sports Development, Dubai Sports Council

15.45    Keynote Interview – The Growth and Development of UAE Rugby

– Overcoming barriers of Emiratis playing the sport  

– The bid to host the 2018 Sevens Tournament

– A look at the Federation’s strategy for the future  

Mr Qais Abdulla Al Dhalai, Secretary General, UAE Rugby Federation

16.20    Interactive Panel Discussion:  Building Sustainable Sport

– LOCAL PARTICIPATION: How are we growing the number of the Emirati’s and the local population in sport? What can be done collectively to grow the numbers?

HEALTH: As well as awareness, how can the industry reduce health issues and growing obesity rates?  Are the corporate wellness programmes in place working effectively?

EVENTS & MARKETING: How can we build more attendance, awareness and engagement at sport events: What appeals most to the audience? How can we market more effectively to them?


Salah Tahlak, SVP Communications, DDF & Tournament Director, Dubai Duty Free Tennis Championships

David Graham, CEO, Oman Sail

Cedric Betis, Chairman, Corporate Wellness Programme Dubai Holding

David Spencer, Strategic Advisor, Golf in Dubai

Frank G. Gabriel Jr, Executive Director – Racing, Dubai Racing Club

17.40  Close of Discussions and Closing Remarks from the Chairman

17.45  Networking Reception

18.30  Close of Directors Club

19.00  Directors Club Dinner, Ritz Carlton DIFC

22.00  Close 

Confirmed Attendees:

Mohammed Ben Suleyam, President, ATC, VP, FIA

Farhan Siddiqi, Regional Manager, Monster Energy

Tyler Stellman, Head of Sport Tourism, Dubai Tourism

Bence Hamori , Senior Corporate Account Manager, Commercial, Du

Sharon Tuff, Head of Global Sponsorship, Liverpool FC

Michelle Chai, Director of Competitions, Arabian Gulf League

Andrew Phillips, Director of Marketing, Daman, Activelife

Tim Andersen, Head of Global Development, ICC

Lina Nawas, Marketing Director, Pepsi

Liesa Euton, Event Director, Dubai Holding Women’s Run/UAE Athletic Federation

and many more..

In association with:


Hosted by:



Supported by:


Official Partners:

ArenaGroup_Logo           IEC_In_Sports   

 Musco_Logo          Nomad_Sport

Pinsent_Masons2           ICONProlab_logo