iSportconnect Ticketing and Hospitality Masterclass taking place tomorrow

May 12, 2016

The iSportconnect Ticketing and Hospitality Masterclass is taking place tomorrow and the excitement is building for what is shaping up to be a fantastic event.

The masterclass will take place on the morning of 19th May at The Kia Oval.

The event will be partnered by Sportsworld, cure the specialist hospitality, therapy travel and event services company.

Among the panelists will be:

–       Paul Fisher, denture Group Managing Director of The Jockey Club

–       Richard Harris, Head of Ticketing at the RFU

–      Robert Byrne, Managing Director of AXS (AEG)

–       Matthew Botten, Senior Director of Premium Seating at The O2

–      James Elliot, Vice President and General Manager EMEA of UFC

–      Nick Reynolds, Director of the London office of Populous

–      Darrel Pugh, Head of Sport and Entertainment , UK and Ireland at SAP.

The iSportconnect Digital Strategy Masterclass will cover a range of topics including what major sponsors want to get out of sport, how sport can make the most of what it has to offer, how digital and broadcasters can adapt to consumer needs and what sports needs to deliver on the promise of digital.

This will be followed by roundtables which will cover the three-panel discussions – giving delegates the opportunity to discuss the prior topics in greater detail.

Sportconnect chairman Michael Cunnah said: “The panel for the Ticketing and Hospitality Masterclass looks fantastic and should give a wide range of views of the sector. Each of the panellists has a wealth of experience in sport and business and I’m sure it will be a great chance for our delegates to benefit from their knowledge.”

The event will consist of three panels looking at a range of topics:

Panel 1 – Getting the right balance

This panel will discuss if some sports have gone too far in pricing the fans out.

Are sporting events becoming too corporate? What is the answer and how do we get the balance right?

Panel 2 – What does the modern hospitality client want?

This panel will look at what clients want from hospitality and if the industry is meeting their expectations.

What are the right hospitality tiers to offer? How do you maintain the loyalty of long-standing customers while increasing the value to the business? How can a venue revise and reposition long-standing hospitality facilities?

Panel 3 – Technology & the Future of Ticketing

This panel will look at what trends, innovations and technologies will deliver the next generation of live sport & entertainment ticketing solutions.

How do you balance the commercial requirements and public demand to tickets at major events? How do you balance constitutional and contractual obligations while trying to grow new data? How we can use that data – below the line use of data, intelligent use of insight – to help us to grow the ticketing business?

iSportconnect Chairman Michael Cunnah said: “We are pleased to announce that such prestigious brands as the RFU and AEG will be part of our Ticketing and Hospitality Masterclass. The variety of experience will provide an interesting insight on how companies operate differently within the sector.”

About the Masterclass Invitation Policy: The Ticketing and Hospitality Masterclass is an exclusive invite only event to senior industry executives and other similar positions at governing bodies, federations, teams/clubs and brands only

The discussions will be held without the press and under Chatham House Rule, allowing for an open and free flowing debate.

To register your interest please contact Calum Watkins at

Event Partner:


Global Partners


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