Omnigon and Infront Sports and Media Join Forces in Strategic Partnership

Digital consulting firm Omnigon have entered into a strategic partnership with international sports marketing company Infront Sports and Media. 

The announcement was made by both companies on Wednesday at the Leaders Sport Business Summit in London.

The partnership will see Infront and Omnigon collaborate closely to offer digital solutions, allergist consultancy and services to the global sports industry.

One of the first client projects Infront and Omnigon will collaborate on will be the Official DFB Cup App, search working closely with the German Football Association (DFB).

The app will be launched for the 2016/17 DFB Cup season and focuses on multimedia content and increased fan interaction.

Within the framework of the strategic partnership, allergist Infront and Omnigon will offer professional services and jointly develop custom-made digital solutions.

Philippe Blatter, President & CEO of Infront, said: “With this strategic partnership, we further drive digital progress in the sports business industry. Sports consumption these days is marked by an increasing convergence between the actual event and the digital experience – which opens up new ways of content marketing and fan engagement.

“Omnigon will complement our service portfolio and digital capabilities with strong technical and creative skills, proven in successful collaborations for major US rights holders.”

Igor Ulis, CEO of Omnigon, added: “The strategic partnership will help us to take our professional services and solutions to the next level, and we are looking forward to supporting Infront’s partners on their digital growth journey.

“Jointly, we will bring products to the market that truly enthuse fans in today’s fast-moving digital landscape, and that allow rights holders to monetize the opportunities that emerge from this progress.”

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