Fuse Launches Ignite To Assist Right Holders In Sport
April 12, 2021
Fuse, part of the Omnicom Media Group has launched a new service, Fuse Ignite, designed specifically to enhance the commercial capabilities of rights holders in sport, entertainment, esports and lifestyle.
The new service aims to support rights holders across critical elements of the commercial cycle by combining Fuse’s sponsorship expertise and in-house insights team with specialist consultants from Omnicom Media Group to create a simple ‘one stop shop’ suite of industry-leading solutions. This includes transforming sales propositions into more compelling investment opportunities for brand partners, and maximizing revenue streams through sponsorship, digital and ecommerce.
The new service is formed of 4 key product pillars, based on key rights holder requirements: Proposition, Audience, Digital and Ecommerce, with a series of solutions on offer within each pillar. Rights holders are able to pick and choose solutions to create a bespoke package that meets their specific needs.
Fuse has already built a strong client roster for the Ignite service across football, fashion, motorsport and entertainment.
Louise Johnson, Chief Executive of Fuse, says: “Fuse Ignite is the culmination of many consultations with a wide range of sports and entertainment rights holders, who have expressed to us a need to future-proof commercial offerings, de-risk brand investment and make commercial packages more business focused and digitally oriented.”
“With smart application of Omnicom’s specialist teams and tools, we’re able to pull in the best expertise to develop integrated solutions, making Fuse Ignite a flexible and efficient option which averts the need for rights holders to bring in multiple shops.”
Fuse has already been delivering its Ignite solutions to a number of rights holder clients, including Arsenal FC, England Netball and the British Fashion Council. It has recently helped Formula 1 enhance its approach to partner acquisition, providing extensive intelligence on the sponsorship market and helping to identify sectors with extremely high investment potential.
Ben Pincus, Director of Commercial Partnerships at F1, says: “I have been really impressed with Fuse and their Ignite service offering, in particular their Category Intelligence Analysis suite of tools, which provided us with future-facing insights on the sponsorship market, identifying key sectors with high investment potential.”
England Netball used Fuse Ignite to better understand the size of their audience and the value of their rights packages.
Belinda Stevenson, Commercial Director at England Netball, says: “I have been really impressed with Fuse’s approach and methodology to deliver in-depth consultation work. They approached the brief with a truly commercial mindset, using Ignite’s tools to demonstrate the real value of our rights, and frame our offering in a much more business-focused context.”
The British Fashion Council recently worked with Fuse Ignite to understand the value of their entire asset portfolio, including their digital estate, following the first-ever digital London Fashion Week.
Gemma Juviler, Commercial Director at the British Fashion Council, says: “Through Ignite, Fuse provided a full-scale audit of our assets and additional commercial consultancy, providing us with the tools and resources we needed to do what we do best, which is getting brands excited about partnering with British Fashion.
“Since working with Fuse we have brought on three new partners, with their work being instrumental to the sales and negotiation process, demonstrating the great value they provide”.