OMEGA Renew Partnership with European Athletics Until 2016

By Community | September 4, 2012

OMEGA watches will continue their association with European Athletics, the governing body for the sport in Europe, for the next four years after renewing their four-year contract which started in 2008. 

Included in the agreement are the 2014 European Athletics Championships in Zurich, the 2016 European Athletics Championships in Amsterdam, the 2013 European Athletics Indoor Championships in Goteborg and the European Athletics Indoor Championships in 2015, which are yet to be awarded to a city.

OMEGA will also be associated with further championships, including the European Athletics Team Championships, the SPAR European Cross Country Championships, the U23 European Athletics Championships and the European Athletics Junior Championships between now and 2016.

OMEGA has a long-standing association with multi-event sports, having been the Official Timekeeper of 24 Olympics Games since 1932 and has an agreement with the IOC (the International Olympic Committee) until 2020.

Stephen Urquhart, the president of OMEGA, said “In view of OMEGA’s longstanding relationship with the world of athletics crowned by our role as Official Timekeeper of the Olympic Games since 1932, we are pleased that we will again extend our expertise and worldwide resources to European Athletics” when asked about the contract renewal. 

Hansjörg Wirz, European Athletics President added, “We are extremely happy to continue our partnership with OMEGA for our programme of championships events. OMEGA is one of the most renowned global brands, one that fits perfectly with our values, and this agreement clearly shows the attractiveness of our events to the commercial market.”

Christian Milz, Director General of European Athletics, said, “OMEGA provides a first-class technical service at our championship events and we are happy they will continue to provide this valued service through an exciting period of sustained growth and development for our sport on the continent.”