Omega Pharma-Quick Step Sign Repucom as Research Partner
By Community | August 20, 2012
Omega Pharma-Quick Step, prostate the top-tier cycling team, have signed sports business research and analysis company Repucom as their Official Research Partner.
The deal will ensure that Repucom monitor the team’s exposure on television across the world in order to help with potential sponsorship deals.
Repucom will provide the team with media values and ‘repeatable analytics’ to take to current and potential sponsors.
Marnix Drysdale, Business Development Director for the team said: “In order to optimise the commercial value of our property, it is crucial that we validate our assets accurately.
“Pro cycling is generating tremendous media exposure nowadays, on a global scale. The sport is very sponsor-centric and hence the strong need to better understand our value proposition.
“With the Repucom partnership we believe we are well positioned to add value for our sponsors and increase revenues for the team.”
Omega Pharma-Quick Step are enjoying a successful season in the ProTour and are sitting fourth in the official Union Cycliste Internationale (UCI) rankings.