Lyon Recruit Adéquat As Sleeve Sponsor
By Shantanu Srivastav | July 27, 2018
French Ligue 1 football giants Olympique Lyonnais have named local recruitment firm Adéquat as their new sleeve sponsor.
The two-year deal will see Adéquat’s logo featuring on the left sleeve of player’s shirts during top-flight matches. The company will also benefit from extensive brand exposure throughout the club’s home stadium.
Adéquat replace social housing developer Alila as Lyon’s sleeve sponsor.
Commenting on the deal, Adéquat’s Sales Director, Eve-Marie Cornaz, said: “It is a great pride for Adéquat to become a major partner of Olympique Lyonnais. A pride for our employees first and foremost, who all want our brand to be known and recognized. A pride also for the tens of thousands of temporary staff who work each year for Adéquat.
“And finally, a pride for our clients, who have trusted us for some for 30 years, and who have allowed us to achieve exceptional results. We will do our utmost to be inventive and innovative about how to activate this partnership to be an important player in the life of the club. More personally, as a Lyonnaise and Olympique Lyonnais fan for a long time, I am more than happy of course! “