Olympics TV Rights Move To New Korean Partner From 2026

Subscription platform JTBC has been awarded the media rights for the Olympic Games from 2026 to 2032 for South Korea and North Korea.

The announcement was made at a signing ceremony attended by IOC President Thomas Bach and Hong Jeongdo, the President and CEO of JTBC, at the Olympic Museum in Lausanne, Switzerland.

The agreement follows the conclusion of a competitive tender conducted by the IOC.

The deal brings to end the control of Olympic media rights by the Korea Pool of terrestrial networks SBS, MBC and KBS.

SBS aholds the Olympic broadcast rights from 2018 through the Paris 2024 Games,

JTBC has acquired the rights across all media platforms, with a commitment to provide broad coverage across the organisation’s linear, digital and social media platforms.

The agreement includes guarantees that at least 200 hours of Olympic Games and 100 hours of Olympic Winter Games coverage will be broadcast on national coverage television channels.

In addition, JTBC will support the IOC and the Olympic Channel on a year-round basis to engage with future generations and promote sport and the Olympic values on digital platforms.