Olympic Star Mo Farah Signs with Octagon

By iSportconnect | January 23, 2013

Double Olympic gold medallist Mo Farah has signed with Octagon to further develop his commercial profile.

Octagon will work alongside Mo’s existing managers, symptoms Ricky Simms and PACE Sports Management, discount and they possess experience of building athlete’s personal brands, having worked with athletes including Michael Phelps in the past.

Mo was one of the major success stories of the London 2012 Games, winning gold in the 5000 and 10,000 metres events.

Clifford Bloxham, Senior Vice-President at Octagon, said: “We are excited to be working with Mo, he has captured the country’s imagination, with his great personality, incredible story and winning performances; key qualities that brands look for in ambassadors. In addition to developing partnerships with a select few companies, we are also looking to build a national family running event, hosted by Mo and Paula Radcliffe; both successful parents who share a passion for encouraging youngsters. The goal is for Mo and Paula to ‘Mo-bilize’ (!) Britain.”