Olympic Channel signs a strategic deal with Japan Consortium
By Shantanu Srivastav | March 2, 2018
The Olympic Channel has announced partnership with the Japan Consortium covering linear and digital platforms until 2024.
The deal will encompass the Olympic Games Tokyo 2020, and include linear programming blocks and digital presence, including embedded video across the networks within the Japan Consortium under the “Olympic Channel” brand.
The Japan Consortium, which includes NHK (Japan Broadcasting Corporation) and JBA (Japan Commercial Broadcasters Association), is the International Olympic Committee (IOC)’s rights-holding broadcast partner in Japan through 2024.
“We are thrilled to collaborate with the Japan Consortium to deliver the Olympic Channel experience, ensuring that viewers across the country are more closely connected to the Olympic Movement every day of the year,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel.
“This new partnership is the first step toward localisation in Japan to further engage fans and new audiences with the Olympic Channel brand in between the Games as we strive to create even more excitement ahead of Tokyo 2020.”