Olympic Channel and Minnesota Vikings Join 2019 Madrid Summit Speaker Lineup

April 29, 2019

iSportconnect is pleased to announce that Mark Parkman from the Olympic Channel and Scott Kegley from the NFL’s Minnesota Vikings will be joining us at our 2019 Madrid Summit. To be held on Friday 31st May, the day prior to the highly anticipated UEFA Champions League Final hosted at Atlético Madrid’s Wanda Metropolitano, this event will kick off iSportconnect’s Global Event Series. 

In partnership with LaLiga, iSportconnect has assembled a content programme that will bring together thought leaders from premier rights owners and brands to discuss and debate strategic issues impacting the future of the global sports business, including digital content strategies, sponsorship and partnership issues, hosting major events and the future of sporting facilities.

The speaker lineup includes the following:

  • Mark Parkman, General Manager, Olympic Channel
  • Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Vikings
  • Ellie Norman, Director of Marketing and Communications, Formula 1
  • David Hopkinson, Global Head of Partnerships, Real Madrid CF

Mark is responsible for overseeing the content creation, technical delivery and digital platform development, as well as integrating partnerships with Olympic Rights Holding Broadcasters, sponsors, International Sports Federations (IFs), National Olympic Committees (NOCs) and organising committees of the Olympic Games (OCOGs).  In its first year of operation, the Olympic Channel was named the Best Sport Thematic Channel by the TV Sports Awards.

Before joining OCS, Mark served as the Operations Executive for Olympic Broadcasting Services (OBS) and Vice-President of International Sports Broadcasting (ISB), where he oversaw the operations of the host broadcaster for the Olympic Games. He was awarded an Emmy for his work on the host broadcaster team for the Olympic Winter Games Salt Lake City 2002, and he recently managed operations for 1,800 hours of televised competition for the Olympic Winter Games Sochi 2014, overseeing production, engineering, logistics, planning, crewing and broadcaster relations. Mark previously worked in marketing, public relations and international television coordination with Turner Broadcasting System and Cohn & Wolfe, where he led media efforts for the NFL, NBA, MLB, NASCAR, PGA Golf.

Entering his fifth season with the Minnesota Vikings, Scott oversees all aspects of digital media, social media, mobile strategy and online editorial content. Under Scott’s leadership, the team has created several innovative digital content campaigns, winning two Shorty Awards and one Webby Award. With a unique approach to digital storytelling, the Vikings consistently rank in the top quartile in content engagement amongst NFL teams. The Vikings mobile app is a pillar of the team’s digital ticketing and fan experience initiatives at U.S. Bank Stadium. Prior to joining the Vikings, Scott spent nine seasons with the San Francisco 49ers as the head of their social and digital team. Scott was named to Leaders Under 40 Class of 2017.

Sree Varma, Founder & CEO of iSportconnect said: “I am absolutely thrilled to announce the Madrid Summit in partnership with our great friends at LaLiga. Our summits have had attendees from the sports industry around the globe and we are excited to bring this exclusive event to Spain again. It will be the first of our summits this year as we continue to connect with our global members.”

With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.

To register your interest in attending the 2019 Madrid Summit, please contact Chloe McCombie at info@isportconnect.com

Invitation Policy: The Madrid Summit is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. No sports agencies, professional service providers & suppliers are allowed.

For limited partnership opportunities, please contact Hugo Millns at info@isportconnect.com