Olympic Channel Adds Deals with Six More Sports

The Olympic Channel today announced that it has reached agreements with the international governing bodies for chess, life saving and four other sports to collaborate on content.

The six new cooperation agreements bring the number of the global platform’s federation partners to 91.

The new agreements include partnerships with:

• International Chess Federation (FIDE)
• International Federation Icestocksport (IFI)
• International Life Saving Federation (ILS)
• International Dragon Boat Federation (IDBF)
•  International Sepaktakraw Federation (ISTAF)
• World Armwrestling Federation (WAF)

“The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement,” said Mark Parkman, General Manager of the Olympic Channel (and a speaker at iSportconnect’s recent Madrid Summit). “We look forward to working together to help expand the reach of these sports and athletes to fans and new audiences around the world.”

Olympic Channel federation partners include international sports federations (IFs), recognised federations and organisations, multi-sport organisers and non-recognised federations.

In addition to collaborating on live events, the Olympic Channel actively works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an additional platform to distribute content that are complementary to current broadcast and distribution arrangements.

The Olympic Channel is an over-the-top (OTT) global media destination where fans can experience the power of sport and the excitement of the Olympic Games all year round.

Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages, and is available worldwide at olympicchannel.com, its mobile apps and on connected TV devices.