Olympiacos FC Signs Renewed Deal with Emirates

December 12, 2011

Emirates, remedy the Dubai-based international airline, has extended its sponsorship deal with Soccer team, Olympiacos FC, the most successful Club in the history of Greek football, having won 11 out of the last 12 and a total of 36 Greek Championships.

The agreement is for another two seasons and the renewal will include the ‘Fly Emirates’ signage displayed at the Karaiskaki stadium, the home of Olympiacos, as well as promotional and hospitality rights.

Keith Longstaff, Emirates’ Divisional Senior Vice President, Commercial Operations Worldwide, said: “It is very exciting for Emirates to partner with the most successful football club in Greece. Olympiacos and Emirates are perfect partners with both being regularly recognised for their excellence. Olympiacos in the form of trophies and Emirates with over 400 awards to its name. The commencement of this sponsorship highlights Emirates’ commitment to the Greek market, with rapid growth over the last few years and further ambitious plans for the year ahead. Our global commitment to football is now firmly reflected at the local level here as well.”

Theodore Yiannikos, Head of International Affairs, welcomed all participants on behalf of the club and mentioned: “We are very proud to announce this partnership with Emirates.”

Angelos Zouras, Managing Director of SportsUnited, added: “The frame of the cooperation between the two organisations focuses in four different benefit categories (match-day advertising benefits, outdoor advertising benefits, media advertising benefits and corporate hospitality benefits) aiming to maximize awareness and exposure of both parties. It is within the intentions of the two Partners to develop packages specifically to target the club’s fan base around the world.”

In addition to the support of Olympiacos FC, Emirates is an Official Partner of the FIFA World Cup with close links to FIFA and all its projects in the 2007-2014 period. At the 2006 FIFA World Cup Emirates became the first airline to be an Official Partner of the world’s premier football tournament.

Emirates also sponsors Arsenal football club and has the naming rights of their new home, the Emirates Stadium, in addition to partnerships with Paris Saint Germain Football Club, Hamburger SV and AC Milan.