Odds On Compliance Announces Sports Marketing Expert Ashley Dabb As Director Of Marketing & Business Development

November 9, 2021

Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks in the USA and abroad, has announced the appointment of marketing expert Ashley Dabb as Director of Marketing & Business Development with immediate effect. Dabb brings over a decade of  sports marketing experience to Odds On Compliance that includes eight years with MLS team the Philadelphia Union where she was Vice President, Marketing & Communications; three years as the Chief Marketing Officer with the National Lacrosse League; and two years running communications for the Pennsylvania Convention Center. Dabb is currently a Professor of Sports Marketing at Saint Joseph’s University in Philadelphia, Pennsylvania and she will combine her teaching position at Saint Joseph’s University with her role with Odds On Compliance for the foreseeable future.

“I am very pleased to welcome Ashley to Odds On Compliance, bringing extensive experience, knowledge and contacts to Odds On at an exciting time of our development,” announced Eric Frank, CEO and Founder of Odds On Compliance. “Ashley is a well-respected marketing expert who will help Odds On develop our brand messaging and go-to-market promotional strategies, for both our tech arm and the consultancy service. I would like to thank Saint Joseph’s University for giving Ashley the flexibility to add Odds On to her schedule, and am looking forward to working with her and our whole team as we build out our marketing plans in more detail.

“I am delighted to be joining Odds On Compliance at such a time of critical growth for the business,” added Dabb. “Eric [Frank] and Eric Weiss (Odds On Compliance Vice President, Technical Compliance), are creating the market leading business focused on compliance and regulatory frameworks in the gaming industry, so this is an exciting time to join the Odds On team. I also want to thank Saint Joe’s for allowing me to continue to  bring more real-world and industry experience to the classroom to continue to enrich the students’ learning.”

Dabb is currently a Visiting Sports Marketing Professor at Saint Joseph’s University where she teaches sports marketing, esports marketing, sports selling and sales to graduate and undergraduate students, and works with industry professionals to place Saint Joseph’s University’s best and brightest as student interns. Prior to joining Saint Joseph’s, Dabb served as the Senior Communications Manager for the Pennsylvania Convention Center, and as the Chief Marketing Officer for the National Lacrosse League (NLL). She joined the NLL after nearly a decade with the Philadelphia Union, Major League Soccer’s 16th franchise, where she served as the Vice President of Marketing and Communications.

A graduate of Saint Joseph’s University (B.S.), Neumann University (M.S.), and Rutgers Law School (J.D.), Dabb has been recognized for her outstanding achievements as a recipient of the Leaders 40 Under 40 Marketing and Communications award in 2017, and in 2018 was named on the Forbes list of Women to Watch.