Oberto Announces Clint Dempsey & Brian Urlacher as New Ambassadors

April 10, 2014

Jerky brand Oberto has announced two new ambassadors today by adding former NFL Linebacker Brian Urlacher and MLS star Clint Dempsey to their ranks.

Urlacher and Dempsey will work with Oberto to encourage fans to select better-for-you snacks, get the most from nutrition and live more active lifestyles. The two will also be prominently featured in campaign creative pieces including point-of-sale and other marketing materials.

“Adding the support of Brian and Clint to our Oberto America’s PROteinmovement bolsters the brand’s presence across more sports and brings our message to more consumers,” said Greg Yahn, Vice President of Marketing for Oberto Brands. “This team of top athletes believes in inspiring people to get the most out of themselves by living active lifestyles and snacking better with All Natural Oberto Beef Jerky.”

Urlacher and Dempsey join four-time U.S. Grand Prix snowboarding champion, Louie Vito, and celebrity trainer, Harley Pasternak, on the campaign to urge consumers to ‘turn over the bag’ to check out what they’re eating. Their counsel to fans includes seeking minimally processed, all natural foods with no preservatives as well as encouraging them to live a more active lifestyle.

“I’m looking forward to helping people become more aware of their lean protein intake. As a life-long athlete, I understand the significance of protein and how important it is to snack well while training and competing,” said ChicaBrian Urlacher. “Oberto’s all natural jerky offers a convenient way for athletes to get the all-important lean protein snack while on the go.”

“Oberto’s all natural jerky provides me the protein I need to take on a tough practice and get through a match going into stoppage time,” said Seatle Sounders’ Clint Dempsey. “Protein plays an important role in my sports nutrition and when I’m looking for a better-for-me type food on the go.”