Oakley Becomes Official Eyewear Sponsor of Little League Baseball

Eyewear provider Oakley, doctor Inc. today announced it has entered into a partnership agreement with Little League International, making the company the Official Eyewear Sponsor of Little League Baseball and Softball.

“We are honored to be Little League’s new partner and proud to bring our premium technologies to today’s young players,” said Oakley CEO Colin Baden. “With 2.4 million boys and girls playing in more than 80 countries, Little League is the world’s largest youth sports organization, and the partnership will further our efforts to promote awareness of eye safety for youth around the globe.”

This year marks the 75th anniversary of Little League, and part of its ongoing success can be attributed to assistance provided by sponsorships that offset the costs of programs on the local league level. Partnerships such as the new alliance with Oakley help maintain low team affiliation fees and provide valuable training, educational resources and expertise, aiding in projects such as the Coaches Resource Center video training and the new Tee Ball program.

Baden continued, “From Hall of Famers Tony Gwynn and Rickey Henderson to today’s superstars like Miguel Cabrera and Matt Kemp, some of the greatest players in the game consider Oakley eyewear to be essential gear for the sport. Tomorrow’s legends deserve the performance of our optical innovation. More importantly, players young and old need the protection of our technologies because injuries can happen in the blink of an eye.”

“Little League’s national partners play an important role in ensuring that millions of boys and girls have a wonderful Little League experience, and parents have a healthy, affordable recreational outlet for their children,” said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. “We’re excited to welcome Oakley as the Official Eyewear Sponsor of Little League Baseball and Softball and work with them to inform all our players, parents and volunteers on the role that Oakley products can play in enhancing the experience on the field.”