Oakley & BMW PGA Championship Agree Sponsorship Deal

Oakley has been named the official eyewear supplier of the BMW PGA Championship, the premier event of the European Tour calender.

Oakley already sponsors Ian Poulter and Bubba Watson and this new agreement will cement their association with the sport. The eyewear brand will promote their golf range at its innovation lab at this year’s event, taking place at Wentworth this week.

Tom Cartmale, Oakley UK’s brand director, said: “The BMW PGA Championship has a unique standing in golf and we are proud to partner with such a prestigious event.

“We are also excited about demonstrating our product technologies to visitors, giving them the same insights enjoyed by our professional athletes and enhancing the event experience.”

BMW PGA Championship director Jamie Birkmyre added: “The BMW PGA Championship is one of the highlights of the sporting calendar and it is fitting that a brand with such prestige is becoming one of our official suppliers,” he said.

“Oakley has a strong history and has become synonymous with golf eyewear in recent years through its association with some of the game’s best players. The Oakley Lab is another excellent attraction in the tented village which I’m sure will be very popular throughout the week.”