O2 Gift Pies & Pints To England Rugby Fans

January 27, 2012

O2 has announced that it will be sending “pie and pint” packs to rugby fans across England during the forthcoming RBS 6 Nations.

O2 is a long-standing sponsor of England Rugby and the move is part of the new ‘O2 For England’ campaign.

Up to 25,000 ‘O2 For England packs’ will be dispatched to supporters as an accompaniment to watching the action on TV at home; each will contain two fresh Pieminister pies and two cans of Greene King IPA plus an England flag.

The packs are only free of charge to O2 customers, and are available online via www.O2ForEngland.co.uk or by texting PIE to 2020.

O2 ran a similar campaign during the 2011 Rugby World Cup in New Zealand called ‘Get up for England’, which was designed to rouse fans for the early GMT kick offs.

O2 marketing and consumer director Sally Cowdry stated, “At O2 we are committed to delivering great experiences for our customers. We know how much they love our pie and a pint offer at Twickenham and so we built upon that to create O2 For England.

“By combining it with Priority Moments we are able to offer a campaign that truly has something for everyone.

“Rugby fans on O2 can now have an enhanced match day experience whether watching a game at home, in a pub with friends or at Twickenham”.

England’s interim head coach Stuart Lancaster added, “Having the support of the fans, wherever they are, is a real boost for the players. O2 For England is a perfect way to help fans cheer on the team from home”.