O2 and Rugby Football Union extend partnership

October 25, 2016

Telecommunications company O2 has extended its long-running partnership with the Rugby Football Union (RFU) for five more years, troche until September 2021.

For the past 21 years, seek O2 has been a partner of England Rugby and the new deal aims to create a more integrated, connected and personalised digital experience for fans.

The telecommunications giant is to be a principal partner of England Rugby and the lead partner for England Senior Men’s, England Women and England Saxons teams. O2’s logo will continue to feature on both match and training kit worn by players, coaching and support staff, as well as replica kits for fans. O2 will also remain the exclusive telecommunications and wifi provider to England Rugby.

England Rugby and O2 will also provide exclusive pre-match video content to fans 48-hours before anywhere else through the Priority app.

“O2 has been a proud partner of England Rugby for over two decades and we’re delighted to be continuing our longstanding and successful support. This new agreement is a testament to our sponsorship strategy, focussing on high quality, long term partnerships. Rugby is in O2’s DNA and we’re excited to take this fantastic sport to even more people than ever before, from grassroots to elite. We will continue to passionately support the team through Wear the Rose with a commitment to using technology and connectivity to bring our customers and rugby fans across the country even closer to the action,” said O2 CEO Mark Evans.

RFU CEO Ian Ritchie said, “We’re proud to have such a strong partnership with O2. Over the last twenty-one years they have supported all aspects of rugby with a wide range of exciting and innovative campaigns. We look forward to the next chapter of working together.

{jcomments on}