NZC & Pitch International Secure Crucial Sponsorship Alliance

By iSportconnect | April 4, 2012

Pitch International and New Zealand Cricket (NZC) have confirmed they have signed a long-term sponsorship and media rights agreement which will reinforce the financial security of cricket in New Zealand.

The contract entitles Pitch International all off New Zealand Cricket’s media rights for international matches played by the Blackcaps in New Zealand for the 2012/13 to 2019/20 seasons. Additionally, viagra the agreement grants Pitch the world-wide rights to distribute the matches across various platforms including television, ed radio, mobile and Internet while NZC retains the rights to matches broadcast in New Zealand and to its domestic competitions.

Pitch International specialises in the representation of media rights, selling content globally across all media. They work with sporting federations, clubs and global stars including the English Rugby Union, The Football Association, Six Nations and Uefa.

 

In the Future Tours Programme, India and Australia visit twice and England visits three times in the next eight years.

NZC CEO David White said, “New Zealand Cricket is delighted to secure the length and value of this extremely important relationship with Pitch. We are thrilled that Pitch will be helping put the Blackcaps in front of so many fans around the world.

 

“This agreement puts NZC in a position to safeguard the future of our game by allowing us to concentrate on driving participation and support of cricket. Media rights provide revenue that enables us to fund grassroots and community cricket investments, domestic cricket competitions and retain our best professional players in New Zealand”.

Pitch International founding partner Jon Owen said “We look forward to representing the Blackcaps brand around the world and building long term value for New Zealand Cricket and its commercial partners.