Nucleus Selected as Marketing Agency of Record for AVP

Agency Nucleus Worldwide has been selected as the Marketing Agency of Record for the Association of Volleyball Professionals (AVP).

The scope of work includes Brand Strategy, Brand Graphic Standards, Creative Development and Media Planning / Buying.

AVP Managing Partner Donald Sun described the appointment of Nucleus as, “a major step forward in defining and elevating the AVP brand. Nucleus has been an exceptional marketing partner that truly cares about our business and helping us grow.”

For the 2014 season, Nucleus will support the AVP in expanding beyond its celebrated beach party image to promote the world-class athletes playing on the tour and their relentless determination.

The Nucleus campaign, centered on the line “Dig Deep,” was developed by Nucleus VP Creative Director Dean Van Eimeren, while media was led by Nucleus VP Group Media Director Cindy Nguyen. Media will break May 5 and will continue throughout the summer to promote the tour’s seven events:

St. Petersburg Open (May 29-June 1); Milwaukee Open (July 3-6); Salt Lake City Open (Aug. 7-10); Manhattan Beach Open (Aug. 14-17); Cincinnati Open (Aug. 28-31); DO AC Beach Volleyball Invitational (Sept. 5-7); and AVP Championships at Huntington Beach.

Nucleus Worldwide is a full-service agency based in El Segundo, Calif.. Since 2009, the agency has worked on a host of national brands, including the AVP (Association of Volleyball Professionals), American Suzuki Motor Corporation, 3 Day Blinds, ACP (All Classic Parts) and many more.